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Virtuoso Appoints Mary Beth Wressell as VP, Product Advertising – NewsEverything Journey

Virtuoso final week introduced the appointment of Mary Beth Wressell as vp, product advertising and marketing. On this newly created function, Wressell will give attention to creating strategic product and model advertising and marketing plans, shaping campaigns for Virtuoso’s quite a few merchandise, together with journey inspiration web site Virtuoso Wanderlist, Better of the Finest resorts and resorts, occasions, skilled growth and extra.

Wressell brings greater than 25 years of journey trade expertise, together with a earlier six-year run with Virtuoso. Previous to rejoining the group, Wressell served as vp, advertising and marketing and public relations for Windstar Cruises, the place she targeted on furthering the cruise line’s model by means of artistic and strategic campaigns, whereas additionally managing company communications and public relations. Wressell served in an identical capability as vp, advertising and marketing communications for Holland America Line for 13 years. In her unique stint with Virtuoso, from 1999 to 2005, Wressell was instrumental in rising the group’s direct advertising and marketing and artistic companies divisions, whereas additionally serving to to launch new initiations like Virtuoso’s Journey Golf equipment program.

Wressell will report back to Helen McCabe-Younger, Virtuoso’s senior vp, advertising and marketing. 

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Mentioned McCabe-Younger in a press assertion: “Virtuoso is on the transfer and I do know Mary Beth will assist us speed up our plans to exceed expectations for the community. Her priceless journey trade expertise and perspective from the journey companion point-of-view is a recipe for fulfillment as we glance to place the buyer’s needs and wishes on the middle of our advertising and marketing and product choices.”

Virtuoso says it emphasis on partaking and alluring customers into its community is clear by means of key improvements like its journey dreaming and planning program, Virtuoso Wanderlist. The community’s content-forward web site, www.Virtuoso.com, in addition to redesigned Better of the Finest digital expertise and Virtuoso Life journal are all targeted on bringing customers into the community for the good thing about the group’s members, advisors and most well-liked companions.

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