Nagar has over 20 years of business expertise, in addition to in depth information and understanding of the Gujarati content material ecosystem. Up to now, he led programming for Ahmedabad, Vadodara, Surat and Rajkot at Radio Mirchi. Previous to becoming a member of Viacom18, he labored as senior vp and nationwide options director, Mirchi Brewery.
“Gujarat has a vibrant tradition which is mirrored within the number of its leisure panorama. The market has, of late, demonstrated an growing urge for food for homegrown content material within the broadcast leisure house and this gives us with a major alternative. As we glance to construct our presence amidst each our viewers and advertisers, with Vipul’s wealthy expertise throughout the media and leisure worth chain, he’s properly poised to faucet into the complete potential of the market,” Iyer stated.
In line with Nagar, the Gujarati cinema and leisure market gives plethora of alternatives and is thought for its inventive prowess for producing content material that’s partaking, enjoyable and entertaining. Colours Gujarati and Colours Gujarati Cinema have an attention-grabbing legacy, he famous.
Viacom18 is a three way partnership of TV18, which owns 51% stake, and Viacom Inc., with a 49% stake. The community gives multi-platform, multi-generational and multicultural model experiences. Colours Gujarati is the Gujarati common leisure channel from the home of Viacom18.
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