Rakuten enters B2B house in India, launches SaaS product SixthSense – NewsEverything Expertise


Pune: Japanese web agency Rakuten is getting into the business-to-business (B2B) house in India with the launch of a software-as-a-service product, SixthSense. The code to buyer observability platform has been created by the corporate’s growth centre in India and was being utilized by Rakuten throughout its world places over the previous couple of years.
“India is the primary market the place we’re launching this, given the hypergrowth we see right here,” Sunil Gopinath, CEO, Rakuten India, informed ET.

Over time, the corporate might have a look at taking this to different markets within the Asia Pacific area. Whereas that is the primary such product that the corporate is launching externally, Gopinath stated that there have been just a few different merchandise that had been being incubated which may be launched at a later date.

The platform, which will probably be obtainable on a subscription mannequin, will assist present end-to-end visibility of your entire IT setting, from growth to enterprise operations. There’s loads of digitisation of merchandise and enterprise commerce that’s taking place in India and there’s a essential want for merchandise like this within the Indian market, stated Gopinath.
“The product has matured and we now have seen important advantages to our prospects. Our product launch is seeking to remedy for Indian IT leaders which can make it stand out and validate its high quality for a world rollout,” he added.

The Indian market gives alternatives throughout tech startups and mid to giant dimension enterprises for the product, making it a viable launch market. Along with reactively determining challenges that come up whereas growing a product, the platform may proactively discover points earlier than they occur, he stated.


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With a major improve in information generated from throughout the enterprise, there may be an pressing want, particularly within the midst of a constantly reworking digital setting, to glean insights from information at a sooner price and with a better ROI for companies to remain aggressive. “With our sturdy capabilities in information sciences and AI, Rakuten Sixth Sense will ship on superior capabilities that can differentiate it. I anticipate Rakuten SixthSense to develop into a major income contributor inside Rakuten’s world know-how hubs,” stated Yasufumi Hirai, group govt vp, CIO, and CISO (chief data safety officer) of Rakuten.
Rakuten runs two supply centres in India with a robust deal with synthetic intelligence, information science, e-commerce and fintech. India is the biggest of the corporate’s 9 know-how hubs exterior Japan, with over 1,600 staff.

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