Technology

Outplay will get $7.3-million Sequence A funding from Sequoia India – NewsEverything Expertise

Bengaluru: Outplay has raised $7.Three million from Sequoia Capital India in its Sequence A spherical, because the gross sales engagement platform appears to experience the tailwind of digitisation of outbound gross sales as a result of Covid-19 pandemic.
Based in 2018 and launched within the subsequent 12 months, Outplay helps automate and personalise gross sales calls and brings conversations from a number of channels similar to electronic mail, cellphone, SMS, LinkedIn, Twitter and chat right into a single interface.

“Outbound gross sales groups are really the darkish horse of the gross sales organisation—the targets are excessive, however the strategies aren’t scientific,” Outplay’s chief government officer Laxman Papineni stated. “Outplay is dedicated to creating outbound outreach data-driven, in order that gross sales groups are speaking solely to the warmest prospects at any given level throughout a number of channels, optimising time and assets.”

The startup has seen its income develop 4 instances and workforce dimension treble within the 4 months since
it raised $2 million seed capital from Sequoia India’s Surge accelerator programme, of which it was an element.
Clients have been in a position to qualify prospects sooner and develop their gross sales pipeline by 300% utilizing its software alongside inbound chat, it stated.

“Outbound gross sales wants are evolving quickly, and reps now want personalised, automated and contextual instruments to drive gross sales which Outplay is efficiently enabling,” stated Harshjit Sethi, principal at Sequoia India. “Gross sales reps spend a median of 4 hours per day on Outplay, demonstrating the effectiveness of the product which has category-leading buyer evaluations.”

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