A brand new three-year partnership with Vitality for the Ladies’s FA Cup “demonstrates the ability of girls’s soccer”, says the Soccer Affiliation’s Kelly Simmons.
The partnership will convey “important funding” to the competitors.
Vitality hopes to assist the FA “drive extra visibility” to the ladies’s sport.
“We wish [the FA Cup] to be the largest cup competitors on this planet for ladies’s sport,” added Simmons, director of the ladies’s skilled sport.
“Bringing a significant model in at this second demonstrates the ability of girls’s soccer and the place the sport is, and that manufacturers and different companions need to become involved.
“It has been nicely documented we have had a variety of industrial curiosity within the WSL [Women’s Super League] as nicely. It says strongly the place ladies’s soccer is at. It is on an enormous development trajectory and each facet of it’s rising quickly.”
This yr’s postponed Ladies’s FA Cup ultimate is about to be held at Wembley on 31 October, with the quarter-finals, initially scheduled for 15 March, going down on the weekend of 26-27 September.
“We now have acquired ambitions to promote out Wembley sooner or later,” mentioned Simmons. “It is the massive second within the home calendar so we have been actually excited by Vitality’s assist to proceed to develop that curiosity.
“You’d assume in the intervening time that sport sponsorship could be a tough area to attempt to get new companions in as a result of no person is aware of the true affect but of Covid-19 – in each trade and each stroll of life.
“This simply demonstrates much more so than standard, their dedication to ladies’s sport and girls’s soccer and the place ladies’s soccer is at on this nation, that it could convey an enormous model in, investing considerably proper now, on this local weather.”
Prize cash can be ‘a part of the overview’
Former England defender Alex Scott, who has been named as a brand new Vitality ambassador, mentioned profitable the FA Cup with Arsenal at Wembley in 2016 was “the spotlight of my profession”, including that the ultimate “has at all times and can at all times be the showpiece occasion in ladies’s soccer”.
“We’re at a improbable place however we nonetheless need to continue to grow it,” added Scott. “I can proceed my function to make the sport and gamers as seen as they’ll, to assist develop our sport.”
In January, golf equipment informed BBC Sport that Ladies’s FA Cup prize cash within the early rounds was not enough to cowl away-tie prices and in August, seventh-tier Lewes FC known as for prize cash from the lads’s competitors to be redistributed to lower-league and girls’s golf equipment this season to assist forestall them from “going out of existence”.
Requested whether or not the funding would assist in direction of equal prize cash within the competitors, Simmons mentioned: “That is clearly day certainly one of a model new partnership so we have to have a look at the place we are able to take this funding and ship the perfect worth when it comes to our aspirations round constructing and growing the Ladies’s FA Cup.
“The prize fund can be a part of that overview so we’ll have to do this piece of labor.”