ITB Berlin will likely be a completely digital occasion subsequent spring as Europe continues to battle the fallout from the Covid-19 pandemic.
The annual business showcase was cancelled on the final minute earlier this yr as the primary wave of the virus swept the continent.
Now it has been confirmed the present won’t return till 2022 on the earliest.
This determination was taken by Messe Berlin after weighing all of the circumstances.
ITB Berlin 2021 and the accompanying ITB Berlin Conference will likely be open to commerce guests solely.
The commerce customer days will happen from March Ninth-Twelfth subsequent yr, including an additional day to the occasion.
”The state of affairs surrounding the pandemic stays troublesome, significantly for the journey and tourism business.
“Our determination to carry ITB Berlin 2021 as a completely digital occasion now supplies exhibitors and commerce guests with most planning certainty,“ mentioned David Ruetz, head of ITB Berlin, explaining the transfer.
“We’ve got developed an alternate idea with which we are able to once more provide our companions and clients a dependable platform for world networking, enterprise and content material.
“The occasion will likely be extremely related by way of content material. In these difficult occasions enterprise conferences, exchanging specialist info and orientation are of particular worth for the business.”
Amongst different options, the digital idea of ITB Berlin 2021 will embrace quite a few live-streamed high-level panel discussions and lectures in addition to digital networking alternatives, an clever matchmaking occasion and a digital exhibition space.
ITB Berlin mentioned it will present additional info on exhibitor and sponsorship packages, tickets and reserving choices on November sixteenth.
Common updates on the plans for the present will likely be out there on the official web site.