The company, a platform recognized for adapting to widespread tradition and expertise, has undertaken structural adjustments inside. It additionally handles a lot of the outstanding personalities of the business and its different spheres.
With the current pandemic state of affairs, the corporate’s promising verticals – Massive Bang Social (its tech platform for influencer advertising ), content material packaging for options and exhibits together with BGBNG Music have proven nice promise and enterprise progress. With a bouquet of shoppers onboard, the company has grown manifolds in representing amount and high quality, each.
Vijay Subramaniam, Group CEO and Co-founder of the Collective Artists Community, has been a key driver for the corporate since its inception and has been on the helm of the corporate’s enlargement into totally different enterprise verticals. With a eager eye on rising traits and the way forward for the enterprise – he strongly feels that they’re outlined by pop-culture and metamorphosing with the altering instances the place the brand new identification will solely take them to better heights.
Vijay shares, “The Collective Artists Community is an apt articulation of what we’re and what we relentlessly wish to be. For the previous few years my companions and I at KWAN have efficiently strived to construct a neighborhood of inventive professionals throughout the nation and past and whereas doing that now we have additionally constructed India’s largest firm in our house. With a eager eye on the long run and powerful organisational capability now we have set our sights on greater targets with an excellent better amibition to energy quite a few desires. With my restructured management and my workforce at The Collective Artists Community we wish to create probably the most sturdy mechanism of enabling and empowering the inventive expertise of this nation. We pledge to ship. ”
As the brand new identification rightly suggests, it represents a myriad vary of skills and companies which incorporates actors, comedians, musicians, administrators, writers, producers, social media influencers, athletes and extra.
Venturing into new verticals, in 2020, through the lockdown, they quick tracked the launch of Massive Bang Social social- their social influencer platform to capitalise on the digital growth that was introduced in with the pandemic together with their enterprise of packaging content material for movies and OTT. Earlier in 2019 with international music large Sony Music and KWAN introduced a strategic three way partnership to launch a new-age pop label, Massive Bang Music. The 50-50 three way partnership leverages Sony Music’s experience within the music enterprise and international attain and KWAN’s management in artist administration and relationships with expertise, manufacturers and promoters.
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