“I just had this weird idea,” recalls Lev Tanju from indy London skate house Palace of his first conversation with an executive from New York’s mighty Calvin Klein. Even if “weird ideas” and brands as established as Calvin Klein don’t often mix, Tanju pitched it anyway, because he’d just discovered that Jacob Jordan, the guy on that call, “was a skater and cool.”
Now, after much digital teasing, including a clip of Dynasty’s imperious Dame Joan Collins observing, “I wouldn’t wear it myself,” the product of that conversation has been unveiled. At a screening event in New York last night, Tanju and his Palace peers and skate team/crew joined Jordan (who is Calvin Klein’s Global Chief Merchant, Head of Product Strategy & New Product Ventures) for the premiere of the new film that accompanies the Calvin Klein and Palace collaboration, entitled CK1 Palace. Directed and shot by Alasdair McLellan and styled by Max Pearmain, the movie is perhaps the most ambitious Palace film so far, but stays true to the irreverent mickey-taking spirit of past Palace productions. Alongside it comes a McLellan campaign that is revealed here for the first time.
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