BELOIT, WIS. — Performance, taste and clear label are among the many prime product options customers search for in dry drinks, in accordance with a brand new research from Kerry.
The corporate studied shopper preferences throughout 5 beverage ideas (kombucha, chilly brew espresso, lemonade, iced tea and aguas frescas) and the discovered digestive well being was the quickest rising useful declare in dry beverage product launches. Round 40% of customers stated digestive well being was an vital useful profit in a beverage, and 65% of foodservice clients stated they appreciated kombucha for its probiotic and intestine well being advantages.
Different prime useful claims associated to pores and skin, hair and nails, stress and sleep, immunity and bone and joint well being.
Clear label was one other precedence, with customers rating all pure because the No. 1 most vital clear label declare when buying drinks from a grocery retailer. Different prime claims included made with actual components, easy, no added sugar and lowered sugar, in accordance with the report.
With regards to taste, each potential and present customers gravitated towards mainstream taste profiles similar to vanilla in chilly brew espresso, lemon ginger in kombucha, and strawberry watermelon in aguas frescas. Curiosity in additional adventurous flavors additionally was excessive, with mixtures similar to blueberry lavender in lemonade, cucumber mint in aguas frescas, and berry hibiscus in kombucha producing curiosity.
The report additionally discovered dry drinks have continued to carry out nicely through the coronavirus (COVID-19) pandemic. Dry drinks noticed constructive progress through the peak pantry stocking interval as customers reached for shelf-stable and easy-to-use gadgets, Kerry stated.
Gross sales of dry water enhancers grew 18% between the primary and second quarters of 2020, sooner than liquid water enhancers at 12.8%, in accordance with the report. The upward trajectory is predicted to proceed as shopper proceed to work round COVID-19 constraints and with the economic system getting ready for a recession.
“Dry drinks have expanded from worth and comfort to premium, sustainable options offering the well being advantages customers demand,” stated Shawn Gerstenkorn, director of promoting technique, drinks at Kerry North America. “Advances in dry beverage programs current the chance to reposition manufacturers as extra environmentally sustainable. They’re additionally in a position to supply options that meet shopper preferences for premiumization, nice style and performance.”