Do not Be That Man: Nicola Sturgeon praises marketing campaign to sort out sexual violence – NewsEverything Scotland

NICOLA Sturgeon has inspired all males to look at a brand new marketing campaign video aimed toward tackling sexual violence in Scotland.

Titled Do not Be That Man, the brand new initiative run by Police Scotland goals to cut back sexual crimes by encouraging males to have “frank conversations” about male sexual entitlement.

It encourages males to take a “arduous look” at attitudes at residence, work and whereas out socialising with the brief video pointing out ways in which males unconsciously show sexual entitlement.

Males within the video ask questions like: “You ever purchased a lassie dinner and felt that meant she owed you one thing?”

And: “Ever guilt-tripped her or pressured her or pushed her into it then left feeling like a lad?”

READ MORE: Sufferer blaming police commissioner retires after ‘devastating’ feedback

It then goes on to explain how what might seemingly be innocuous actions from males can result in rather more severe implications.

The lads within the video say: “Most males do not look within the mirror and see an issue. However it’s staring us proper within the face.

“Sexual violence begins lengthy earlier than you assume it does. Do not be that man.”

Males aged between 18 and 35 are being focused by the marketing campaign as they’re the demographic probably to commit sexual offences.

The marketing campaign video has been extensively praised on account of its frank and refreshing tackle sexual violence.

Nicola Sturgeon shared the video saying: “This new marketing campaign from Police Scotland is highly effective and essential.

“I’d ask all males to look at this movie – after which encourage your sons, fathers, brothers and pals to do likewise.”

Nationwide columnist Kirsty Strickland mentioned: “It’s refreshing (and an enormous aid) to see a marketing campaign like this so unflinching in its framing of males’s violence in opposition to girls.

“Nicely performed to Police Scotland and everyone concerned in placing it collectively.”

READ MORE: A whole lot of sexual misconduct allegations made in opposition to police

Minister for Public Well being and Girls’s Well being Maree Todd mentioned she was happy to see her husband exhibiting the movie to their son over dinner, including: “Hope that is taking place the nation over – change can occur.”

A complete of 3720 sexual crimes had been recorded between April and June this 12 months, a rise of 24% from the identical interval of 2020.

The variety of rapes rose 34%, whereas detection of sexual crimes elevated 30%.

In Scotland, there may be at present an unbiased working group trying particularly at misogyny and headed by Baroness Kennedy. The group is seeking to verify whether or not a standalone offence of misogyny is required underneath Scotland’s hate crime act.

You possibly can be taught extra in regards to the Do not Be That Man marketing campaign from their web site that features a detailed description of what male sexual entitlement really is and tackle it as males, examples of “that man” and different articles that may assist males to know what they will do to forestall sexual violence.

Deputy Chief Constable Malcolm Graham mentioned: “It’s time that we males mirrored on our personal behaviours and attitudes – and people of our pals, household and colleagues – in direction of girls with the intention to stop rape, sexual assault and harassment.

“We would like all girls to be free to stay their lives with out worrying about their security.

“Girls are usually not chargeable for the sexual offences dedicated in opposition to them and may be capable to go about their every day lives with out worrying about being sexually harassed, assaulted or raped.

“It’s as much as males to step up, to not be ‘that man’ and to cease sexual offending earlier than it begins.”

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