As per experiences, the edtech firm has pulled adverts that includes Shah Rukh Khan regardless of advance bookings. This transfer was executed after they confronted a backlash on social media platforms like Twitter. Shah Rukh Khan is the face of a number of high-profile manufacturers like Dubai Tourism, ICICI Financial institution, Hyundai, LG, Reliance Jio amongst others. Nonetheless, Byju’s was one of many largest sponsorship offers for the actor. As per experiences, SRK has an annual deal of Rs. 3-Four crore with Byju’s.
Byju’s had launched a brand new advert marketing campaign with SRK a few weeks in the past. However for now, they’ve paused all promotions that includes SRK as they don’t want to be seen selling the model with SRK amid a drug case controversy involving his son. Nonetheless, it’s not clear whether or not the corporate has determined to drop SRK as its model ambassador altogether.
Byju’s had additionally panned adverts for IPL. Nonetheless, now with IPL transferring in direction of its last stage, the corporate just isn’t positive if it is going to be capable of pull out of all IPL promotions.
In the meantime, Byju’s has benefited immensely from its affiliation with Khan. Reportedly, Khan’s affiliation with the model has been so deep that even when they hit the pause button, it is going to be troublesome for the model to delink itself from SRK. Byju’s is at present probably the most valued startup with a valuation of round $18 billion. In the meantime, SRK was ranked fourth in Duff & Phelps’ celeb model valuation research with a model worth of $51.1 million.
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