BTS is among the world’s most recognisable boy bands. Now the corporate behind the South Korean group’s success is banking on them for inventory market success.
Given the large star energy of the group, the IPO is ready to make the band and their administration tens of millions.
However is investing in a boy band actually a very good funding?
The BBC’s Asia Enterprise Correspondent Karishma Vaswani explains extra.
Video by Andreas Illmer