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Australia’s Seven West Media strikes partnership with Google By Reuters – NewsEverything Enterprise

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© Reuters. FILE PHOTO: Staff stroll previous the headquarters of media broadcaster/writer Seven West Media in Sydney

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(Reuters) – Australia’s Seven West Media Ltd mentioned on Monday it entered into an preliminary deal to kind a long-term partnership with Alphabet (NASDAQ:) Inc’s Google to offer content material to the tech firm’s News Showcase product.

Google launched its News Showcase platform in Australia earlier this month, which is able to see it strike its personal content material offers with publishers and pay seven home shops to make use of their content material.

The launch of the product is Google’s newest tactic in a marketing campaign towards the Australian authorities’s deliberate laws to make the corporate pay publishers and broadcasters for content material that seems in its search engine.

The laws, which Google beforehand mentioned was “unworkable”, will probably be launched by the Australian parliament this week.

Seven West Media Chairman Kerry Stokes mentioned in a press release that the proposed invoice had enabled the corporate “to conclude negotiations that lead to truthful cost” and guarantee its “digital future”.

Monetary phrases weren’t disclosed. The corporate added that its settlement with Google can be topic to executing a long-form settlement throughout the subsequent 30 days.

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